Simple things can be thrilling — frozen wafﬂes, for example, or ﬁnding a crisp twenty in your jeans pocket. And frankly, we think simple is better, which is why we created our Lovingly Simple Limited Ingredient line. It’s got a short list (you can almost count them on two paws) of ingredients, and it’s designed for the most sensitive dogs. Poulty-free, grain-free, and dog-approved with Happy Tummeez pre/probiotics added for the most delicate stomachs. Your dog is going to love it as much as you love new toothbrush day.
Why We Love It
- FOR PETS WITH SENSITIVE STOMACHS: Poultry and beef free, allergy-safe pet food with limited ingredients for healthy digestion
- ALWAYS GRAIN FREE: No, no, no grains, you’re not invited to this dinner party. We’re serving nutrient-rich chickpeas, pea protein, and sweet potatoes instead of grains
- NO FILLERS, ALL LOVE: No by-product meals, wheat, corn, soy. or rice; no artificial preservatives, flavors, or colors. Nothing weird or scary.
- REAL MEAT IS THE FIRST INGREDIENT: This high protein dog food has 30% protein with the first ingredient always meat, poultry, or fish sourced; available in lamb and whitefish
- DIGESTIVE BENEFITS: Prebiotics + probiotics to promote happy tummies and gastrointestinal health.
About I and Love and You
The best love is the best food, and the best food should be available to ALL furry friends. Small and large, purebred and mixed, stray and rescue. We celebrate the incredible bond between human and pet. It’s why we’re called “I and love and you”. We get it. We are pet parents too—the type who match outfits with them, give them social media accounts, talk in their voices and bring their personalities to life, give up our beds to them, and stay home on Friday nights with them. Because love.
Whitefish, menhaden fish meal, ground peas, chickpeas, sunflower oil (preserved with mixed tocopherols), pea starch, pea protein, sweet potatoes, natural flavor, salt, zinc sulfate, ferrous sulfate, calcium carbonate, copper sulfate, manganese sulfate, sodium selenite, calcium iodate, Vitamin A supplement, Vitamin D3 supplement, Vitamin E supplement, niacin supplement, d-calcium pantothenate, riboflavin supplement, thiamine mononitrate, pyridoxine hydrochloride, folic acid, Vitamin B12 supplement, mixed tocopherols (as preservative), rosemary extract, choline chloride, dried chicory root, zinc proteinate, iron proteinate, copper proteinate, manganese proteinate, dried Lactobacillus aciphophilus fermentation product, dried Lactobacillus plantarum fermentation product, dried Lactobacillus reuteri fermentation product, dried Bifidobacterium animalis fermentation product, dried Enterococcus faecium fermentation product.