Instinct empowers pet owners to to transform the lives of their pets by making proper, holistic nutrition for dogs and cats. Since 2002, Instinct has produced the best nutrition through healthy, natural ingredients in Lincoln, Nebraska. Instinct has led the industry in raw diets through frozen raw, freeze-dried raw, raw boost and grain-free raw inspired formulas that mimic the ancestral diet of high protein, minimally processed lean meats, and zero grains, that dogs and cats thrived on for thousands of years. Instinct's Prairie line provides the best source of nutrition for optimal nourishment and holistic nutrition, made with pure animal protein, whole grains, and fresh vegetables and fruits, with a freeze-dried raw coating for added nutrition and taste. Made with integrity and care in the USA, a 100% satisfaction guarantee is a proud piece of the Instinct promise.